Clean ingredients that
serve a purpose
The same delicious taste & incredible benefits...
Now built on our new, exclusive all-natural Pure Vitality Blend™.
Extra digestive & immune health benefits
Made of 12 all-natural, clean ingredients
Crafted by our in-house PhD Animal Nutritionist
NO artificial preservatives, colors, or flavors
NO corn, wheat, soy, cellulose, or palm oil
So, what's in it?
Our Pure Vitality Blend™ is made of
12 all-natural ingredients you know & trust
Pumpkin & sweet potato
tasty superfoods for an
from whole & steel-cut
oats for fiber, protein, &
a source of prebiotics +
antioxidants that tastes
Coconut oil, vegetable glycerin,
& sunflower lecithin
to hold it all
Yuca & natural flavors
so it tastes better than
Citric acid, mixed
tocopherols, & vinegar
our natural preservative
system to keep your
What changed and why?
While there was nothing wrong with our old formula, we knew we could make our chews even more nutritious (& delicious). So, we created our Pure Vitality Blend™! It's made with 12 all-natural ingredients handpicked by our in-house PhD animal nutritionist to add an extra boost to your pup's daily routine.
Will my chews look and feel different?
Our Pure Vitality Blend™ contains nutrient-rich foods like oats, pumpkin, & sweet potato. These high-fiber ingredients help us make chews that are more consistent in their form, which is why the size, shape, & color will change a bit as we switch to this new formula.
Will they smell or taste different?
You may notice a slight change in the smell of the chews. That's just the all-natural ingredients doing their thing. Our resident taste testers still love them - in fact, over 99% of dogs love the taste!